Paul Richards YouTube Channel Video Intro
My YouTube Channel
Three years ago, in 2011, I put the Paul Richards YouTube Channel to work with clips from 22 films from the Harvey Richards Media Archive. The idea was to add movie clips to the Archive web pages featuring the films so that people could see what sorts of things were in the films. YouTube allows you to embed videos directly on your site. After three years, the embedded videos are still there and working fine. Surprisingly, the clips from the Paul Richards YouTube Channel have been watched by 240,000 viewers in 110 countries, all without any advertising or effort on my part. The content of the films — the Bay Area peace movement in the 1960s, women and children in the Soviet Union (1961), California farm workers, Mississippi voter registration activists (1963 and 1964), Bay Area civil rights movement, Butte, Montana miners (1960), and deforestation of the west coast — seemed to bring people interested in those subjects to the channel.
Later YouTube put up an invitation to add a one minute “unsubscribed trailer” to introduce my channel to YouTube viewers who had not yet subscribed. I have now created the trailer (90 seconds) and present it here for viewers of my web site. As with other creative endeavors, it started out one way and finished another. The result is that for the first time I have made a direct statement about what the Paul Richards YouTube channel, and therefore, the Harvey Richards Media Archive, is all about. It may be obvious, but the fundamental purpose of the channel and web site were not obvious to me, until now. Before, I saw YouTube as a means to advertise the DVDs available from the Harvey Richards Media Archive. Yet DVD sales have never been large and the future has veered away from DVDs towards streaming.
The Harvey Richards Media Archive has responded to the opportunities that have become available on Amazon Prime for streaming videos by making our videos available there. Even while this process is going on, the number of viewers on YouTube continues to expand. The 240,000 viewers have brought home to me the widespread interest in our past and the truth about the 1960s. The images shot by my father, and preserved and disseminated by me, contain information people are looking for. It is now clear to me that my purpose on YouTube is to make them available as widely as possible. The business of the HRMA is to create products that will bring these images to an ever wider audience. In this way, we can make sure the lessons of our past are available to young people, to media producers, book authors, publishers, and the interested public who have been inspired in the recent years with the occupy movement, the resurgence of organized labor, the human rights movements, the Arab spring, and so many other grass roots movements that are reshaping our country today, at long last.